Audi’s modern era has proven to be as technologically innovative as ever, starting with the 1980s turbocharged Quattro, the world’s first four-wheel drive sports coupe. The company’s official name was shortened to Audi AG, and this was the start of the shift towards the luxury market. In 1987 the Audi put forward the Audi 90, the much more elegant and superior follow up from the Audi 80 which was developing a ‘grandfather’s car’ image.

The release of the Audi V8 was Audi’s debut into the upscale market, competing with the likes of Mercedes-Benz and BMW.